Optimise your content for search engines

Optimise your content for search engines

Following our previous post, “5 TIPS FOR PRODUCING RICH CONTENT – THAT WORKS”, we wanted to write 5 more tips to optimise your pages and posts for search engines.

Content is king but there are other factors to take into consideration. Here are 5 more simple tips on how to optimise your content pages and posts for search engines.

Use the right images and alt descriptions

When creating content you should add relevant images to your posts and pages. This is for search engines to recognise that there is varied content. Name your image files with descriptive words of what the image is about. Bots and Crawlers can’t see the contents of the images but can read the metadata attached to this media.

Use keyword rich URLs

It is very important for SEO to have keywords in the URL. On the previous post we explained that you had to use descriptive titles with good keywords. The URL should reflect this as well.

Good URL Structure

Good URL Structure

Bad URL Structure

Bad URL Structure

Share on Social Media websites

Social Media Distribution
Social media is very important. Create high quality content and share it on social media networks. This is a very important aspect when doing basic SEO. It doesn’t only keep your followers updated but search engines also find it valuable.

Use the correct metadata

Use your chosen keywords on the Meta Description and the Title tag of your page.
It is recommended that the meta title isn’t longer than 70 characters. The Meta Description shouldn’t be longer than 156 characters long.

This metadata is what shows up on search engines’ search results pages (SERP):
Meta Title and Meta Description on Search Engines

Create content for users not for robots

Always keep the content you create aimed at users and not at search engines. Ultimately, you don’t want traffic without conversions. Meaning, you need content that is easy to read and understand.
Google have specified their guidelines on their webmasters pages.

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